(Seven) decades ago, a young man sat across the desk from his client, little realising that history was about to be made. It was his quick mental insight that enabled him to spot an unusual and unexpected business opportunity that got thrown up during the conversation. Unfazed, he quietly grasped it with both hands, as if that was what he had intended all along. The rest is history.
Today, Rusi B. Gimi has been permanently installed in the Advertising Hall of Fame and the business model he proposed has gone on , long since , to set new standards in the industry. Starting out small , few could have predicted that the company he launched would go on to be one of India’s largest Out-of-Home media assets company with the largest range of products and services that go beyond mere Billboards.
This is the story of the ‘Selvel Media Group.’